Originally posted at www.mattevans.cc

When I was in high school I worked sales at RadioShack in Xenia, Ohio. Although it wasn’t that long ago, I remember how easy it was to sell mobile phones. Very few people had them, but everyone wanted them. Fast forward a decade and I can’t find anyone without a mobile phone.

Technology in the church hasn’t been any different. I remember growing up in church using hymnals and overhead projectors. Church websites, video and lighting wasn’t even in our vocabulary, much less a church hiring a *gasp* full-time Technical Director. Why in the world would a church waste money on that? And what would he or she do for the rest of the week?! But looking at the Church in America now, it’s not uncommon at all to find churches using all sorts of technology, and (thankfully for me) it’s not uncommon to find full-time staff members devoted to managing that technology. But that question is still a good one to ask: Why spend the money on technology?

The answer is easy. Technology (specifically electronic technology) allows the Church to reach people in a way that it never could before. It gives us an opportunity and reach that don’t exist without it. Here are just a few examples:

1. Technology lets us expand geographically. We can expand geographically (through multisite) while still allowing for strong shared leadership and vision. In much the same way the early church leaders sent letters to be read aloud by the local “pastors”, we are able to send video to multiple campuses. This is a very effective way to expand the reach of God’s Word. Here’s why:

It’s economical. The cost of a portable facility is a mere fraction of what it would cost to build a larger auditorium even with the investment in technical equipment.

It’s more effective. People may drive a long way to go to church, but if they do they won’t bring their friends. Expanding geographically with technology means that we’re going to them, rather than them coming to us. Sounds kind of like the Great Commission to me.

2. Technology lets us create an environment that reaches a person holistically. I could talk for hours on this alone. Growing up, church was mostly an intellectual task. Show up. Listen. Learn. Grow. Not a bad equation to be sure, but it left something out. Where was the emotional connection? Where was the artistry that inspired me to be in awe of the God who created all? Those things were missing. Technology allows us to create an environment that allows for those things through the use of creative lighting, video elements and moving music. All of these are based in the truth of God’s Word and support the message of the weekend, but communicate that truth in new and different ways. We can take the weekly message and expand how it’s communicate much like taking an object and looking at it from a different angle. It’s the same object, but we see it in a different way. Sometimes seeing something from a different angle helps us understand it – and helps us connect with it.

But where technology is an incredible tool that can be used to expand the reach of God’s Word to be sure; its use is limited. There are things that technology can do well and things it simply cannot. Technology can’t comfort you when you’re hurting. Technology cannot hold you accountable or help you grow through a tough situation.

None of these technologies work without a physical presence. This is why we have campus pastors to love the people in a way that a video can’t. This is why we encourage people to live life in groups, not just watch the message on our podcast. Technology can present truth, but it can never LIVE truth. That’s what you’re for.

It’s been forever and a day since I’ve blogged seriously, though I doubt anyone noticed. Either way, here’s why I haven’t been around:

In January, we launched our new Ministry Center. This building is used for Children’s Ministry on Sunday mornings and small groups throughout the week. It features two theatres and a complete streetscape on the lower level. Below are some pictures from our very own Aaron Thomason of ARC Studios and Cogun Inc. (or click HERE.) I love this building. 

In January, we launched Rock Bridge PM. This Thursday night service features the same great service as Sunday morning (preceding, not trailing). We chose Thursday night because it reaches a completely different audience. We live in an area overwhelmed by carpet mills and support industries. Because of that, a lot of people in our community work the weekends. Thursday night gives them the opportunity to come too!

In January we launched a new logo and started work on a completely new website. We decided that our previous logo didn’t accurately represent our identity moving forward. It wasn’t particularly distinct and wasn’t identifiable without our name. We wanted something that people would immediately recognize and captured our identity well. Click HERE to download wallpapers for your computer or iPhone.

For our website we wanted our developer to be the best of the best and a site that would allow us to support multiple campuses seamlessly and intuitively. We chose to partner with AM Design. Their previous work speaks for itself with websites for Passion Conferences, John MacArthur, AT&T and Watermark Church among many others. We’ve spent a lot of time working on an all new site map with some great new features and a new way to organize all of our content. We expect it to be easier to use and more effective at communicating who we are and connecting people to the community here at Rock Bridge. We expect to launch in mid-summer and can’t wait to see what the final project. (Secretly, we’re toying with some options for mobile applications as well.)

In February we launched Rock Bridge Chatsworth, the newest Rock Bridge multisite campus. Launching on February 28th, Rock Bridge Chatsworth meets at North Murray High School…in the cafeteria. I guarantee, however, that you’d have no idea you were in a school if it didn’t say so on the side of the building. The amount of volunteer work that goes into transforming that environment is nothing short of incredible. Here are a few shots of the incredible transformation.

In January, we launched Rock Bridge Fuel in print and online. This weekly devotional was designed specifically to target topics and scripture passages that match the weekly message and allow for people to easily dive deeper into the scriptures on their own. Of all the things we’ve implemented to encourage spiritual development, this has to be one of the most successful.

So yeah, we’ve been very busy. I’ve got topics busting out of my head so I hope to get back to blogging soon. God has blessed us incredibly through this season and we’ve seen significant growth because of it.

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YouTube - Leo Lapore asks a not so stupid question.

I’ve lived most of my professional career operating under the following guideline:

‘Our methods may change, but our message never will.’

It really sounds good doesn’t it? Being able to say with conviction that we’ll use exciting new methods while keeping our theological heritage intact. It’s a great way to say something we all think.

Unfortunately, that doesn’t make it true.

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Do you ever wonder if the world would be more interested in the Church if it didn’t seem like we were against everything?

How amazing would it be if we were not known as pro-life or anti-choice, but as people who loved and cared for unwed mothers and their children? What if we were known not as middle class WASPs, but as generous people sacrificing to help others? And what if we were known not as homophobes, but rather as people who loved the gay community and did everything we could to introduce them to Jesus. And not just so they’d stop being gay. After all, a Christian struggling with homosexuality is no different than a Christian struggling with pride. We all need to deal with our sin. We’re all broken.

We often define ourselves as for or against certain moral frameworks. But God did not call us to morality; He’s called us to himself. If I convince someone to become pro-life or straight and they never meet God then we’ve only gotten part-way (and not the most important part).

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