Pete and Repeat got into a boat, Pete fell out. Who was left?

The key to successful vision casting is repetition.

Repetition is annoying though isn’t it? It gets old being told the same thing over and over again. Many times I take it as an insult to my intelligence.

But it must be done.

Here’s the deal. When people are left to guess what you expect, they can, and often will, guess incorrectly. And can you blame them? No one, no matter how well they know you, can read your mind.

And people forget.

This isn’t a knock on their intelligence; it’s just true that people have more going on in their lives than your organization. So take the time to refine your vision…and repeat it constantly. Then take the time to evaluate how well it’s working and refine your process. And always remember, people won’t remember what you say; they’ll remember what you’re passionate about.

Of course, this all presumes you actually HAVE a vision for your organization…